The lines between B2C and B2B are blurring.
Creators — both human and AI-assisted — are rising from the lumpenproletariat to masters of the game.
A clear rights chain, to collaborate with brands without fear of takedowns.
A transparent value chain, from attention to transaction, to be paid in line with real impact.
Author recognition, to claim the right to sell their works born from remix culture.
Because when the value chain is short and transparent, creators and brands become natural allies.
Creators — both human and AI-assisted — are rising from the lumpenproletariat to masters of the game.
A clear rights chain, to collaborate with brands without fear of takedowns.
A transparent value chain, from attention to transaction, to be paid in line with real impact.
Author recognition, to claim the right to sell their works born from remix culture.
Because when the value chain is short and transparent, creators and brands become natural allies.