Thanks for sharing this, Hugo – some incredible people on that list.
“Staying ambitious, and slightly delusional in a vacuum is tough” ... I think every B2C founder feels that way at times. I’m more energised than ever. There’s so much happening at the moment, and it’s all moving fast.
I stand by your manifesto: whoever holds culture will hold the economy.
Whoever earns creators’ trust will win attention — and with it, consumption.
A creator is not an influencer. Not a walking billboard.
They’re often young people building a digital identity through authentic creative direction, driven by a visceral passion — for a film genre, a club, a brand.
They’re not playing a role anymore: they embody it.
They are real people, spending their time editing or writing their facecam scripts.
That’s where the attention journey begins — for millions of TikTok viewers, and soon, on every social platform.
They are creators, sellers, viewers, consumers.
Sometimes all four in just 90 seconds.
With them, re[ut] signed an agreement with the film industry:
– to make the path from emotion to purchase visible and traceable,
– to authorize creation using protected footage,
– and to enable direct sales to their viewers.
We’re not just here to capture attention.
We’re here to rebuild the value chain around those who generate it.
Consumer is dead. The era of. Immersive experiences into the void of all. Loneliness became epidemic because of the fracture pushed by millennials and global pandemic. But the machine x humans symbiosis will re-establish order. Once it is more widely accepted. Consumers become creators. Because creation and consumption are now actually one. The masses will catch up.
Brillant
love it!
great read! we at anti fund (antifund.com) been backing consumer
Will add you to the updated version then - what’s a good place to connect?
linkedin / twitter etc.
Excellent post
I recommend you to check the profiles of Kate Cornell & Ainhoa Saralegui
Thanks for sharing this, Hugo – some incredible people on that list.
“Staying ambitious, and slightly delusional in a vacuum is tough” ... I think every B2C founder feels that way at times. I’m more energised than ever. There’s so much happening at the moment, and it’s all moving fast.
DITTO
Right on time. Thanks for that!
Thanks a lot for this information, will be used as a founder ! Very interesting and useful
Hello Ugo,
I stand by your manifesto: whoever holds culture will hold the economy.
Whoever earns creators’ trust will win attention — and with it, consumption.
A creator is not an influencer. Not a walking billboard.
They’re often young people building a digital identity through authentic creative direction, driven by a visceral passion — for a film genre, a club, a brand.
They’re not playing a role anymore: they embody it.
They are real people, spending their time editing or writing their facecam scripts.
That’s where the attention journey begins — for millions of TikTok viewers, and soon, on every social platform.
They are creators, sellers, viewers, consumers.
Sometimes all four in just 90 seconds.
With them, re[ut] signed an agreement with the film industry:
– to make the path from emotion to purchase visible and traceable,
– to authorize creation using protected footage,
– and to enable direct sales to their viewers.
We’re not just here to capture attention.
We’re here to rebuild the value chain around those who generate it.
Happy to talk more.
Tangui
tangui@recut.art
This is awesome, thank you for share!
Consumer is dead. The era of. Immersive experiences into the void of all. Loneliness became epidemic because of the fracture pushed by millennials and global pandemic. But the machine x humans symbiosis will re-establish order. Once it is more widely accepted. Consumers become creators. Because creation and consumption are now actually one. The masses will catch up.
Any idea why the email tabs aren’t showing up?